The publishing industry says that chick-lit is dead. As a reader and a person who loves the frothy tone, I disagree. When those pastel colored books hit the market I purchased tons of them and lost myself in the good times, which was so needed after 9/11. Now with the great recession, escapism is much more in demand. I've been pulling out the old ones that I loved such as Shopaholic series and those written by Marian Keyes and I've hunted for new ones. Recently, I purchased A Vintage Affair and Nancy's Theory of Style.
So is chick-lit as dead as a doornail?
NO! It has changed, become deeper no longer about the girl trying to get the fabulous shoes. That excess doesn't fit today's world. But us reader still need to escape to a world that leaves us emotional satisfied.
People might say that we get it from Women's Fiction. I think those two genres are like twins they might look the same on the outside however look beyond the cover and you'll see the difference.
In this market, chick-lit must finds its place. The genre must grow up and use the experience us writers and readers have learned from its big crash. How? That's an answer I don't know but someone must. I can't wait to read that book. Maybe I'll be the one to write it.