One of my Biggest Pitfalls is the same pitfall many people have in daily life. You see the success of someone else and think, "Why can't I have that?"
For an author, it's "Wait a minute. She's
selling like hotcakes, how come I'm not?" Or it's "I know I'm as good a
writer as he is, so why is he the darling of the press today?"
no answer to this, of course. It's like looking at posts on Facebook
and thinking somebody else leads the perfect life. The whole author
thing could have a variety of causes. Better publicity; better word of
mouth; right place, right time.
I remember hearing
Jenny Crusie talk once (Google her. She's an author and a damn good
one). She likened getting published to standing in the middle of a field
with a finished manuscript, holding it up to the sky, and having
lightning strike you. I content that "best sellerdom" is similar. It's a
lot of luck, right place, right time, and the right kind of promotion.
have no idea what kind of promotion to do. I'm going to experiment this
year with a few things and see if anything makes a difference. And you
know what? If it doesn't make a difference, then that's okay, too. I'm
working full-time in a pretty stressful day job. There's only so many
hours in the day for me to work, write, and relax. Promo has to get
wedged in there somewhere. So I'll do what I can, and let the chips fall
where they may.
I just have to keep reminding myself
that there are no answers to the Big Questions in Publishing, like "how
the hell did he sell that many books?" Ask the questions if you will,
but there really isn't a good answer...