If you already have a fan base, outstanding. You can send out announcements and people will preorder your book and you will sell well. But for most of us, that doesn't happen and so we have to be creative.
One creative way to find potential readers is to offer your work bundled with a number of other authors, some of whom will have a bigger audience than you. Since your audience and theirs only partially overlaps, then there is a lot of potential for getting new readers. Also you can split the cost of marketing a group anthology, even taking advantage of ads and the like.
I was invited to submit to a Science Fiction Romance anthology, and since that is one of my favorite genres to write in, I decided to put together my novella for the anthology as part of NaNoWriMo (National Novel Writing Month for those who aren't familiar with this.)
I had been doing quite well on my story as this calendar will show:
I had a few hard days where not much writing got done. That was due to not feeling well last week. But otherwise I've been working hard and while I might not make it to a full 50K words written for the month, I will at least get this story done. And yes, it is part of my Gaian series.
So I'm not writing a long entry today since I need to get back to work and make sure those word count boxes fill up yellow and green rather than orange and red.
Cheers
Janet Miller, J. L. Miller
http://www.janetmillerromance.com
