Target Audience – Truth or Fiction? By Rolynn Anderson
I am new to the business of marketing a novel. LAST RESORT, a thriller/romance, released in the summer of 2011, is my first book to be published, so I have a lot to learn about how to punch up my sales. I’m conversing in loops, blogging, tweeting and face-booking, but not as much as I should, largely because the big question of how to find my readers has me in ‘stand-by’ mode. I want to focus my energy on writing my next book, but I’m willing to devote a calculated measure of time and gusto to reach my so-called target audience.
You see, I’m beginning to wonder if my book has a specific target audience. Men seem to enjoy my story, as do women. I had the odd experience of watching a 16 year old boy dive into my novel on a day when my husband and I moored our boat at his family dock. Conservatives get a kick out of my fun fiction as do liberals. A 93 year old friend (who rarely reads at all any more), zipped through my book in two days and pronounced it wonderful (even though it had ‘curse’ words).
So I ask you, how much time should I spend searching for my audience? What methods have you used to identify your reader? How are you reaching him/her? Those of you with a broader-than-normal readership, like mine…what have you learned about how and where to sell your books?
As always, thanks ahead of time to all my author friends for sharing their wealth of knowledge. I am where I am today because of your encouragement and your expertise! Rolynn
SUSPENSE SPIKED WITH ROMANCE
LAST RESORT on sale now, print & download
Wild Rose Press: http://tinyurl.com/682vwgv