Ever have that sinking feeling…like you’re in over your head? As a newly published author, fumbling for the perfect marketing strategy, that quicksand sensibility is my constant companion. In fact, it reminds me of my first month as a high school principal, hired on when my new high school was still under construction. Everett, Washington. Rain. A muddy site. Yup, one day, on my way to the construction portable, I got stuck in the mud. The site supervisor happened to be walking by and helped me pull my boots and body out of the sucking mud. You have to laugh, or you’ll cry!
To make an inexpensive promo item, 1000 of them, I had to bustle around three towns finding bargain material and cloth-cutting equipment (You’re saying ‘ka-ching’ right now, aren’t you?) Cutting blades go dull quickly, I can’t cut straight lines, the plan for stamping material requires heating 1000 pieces of material…you get the picture. More money and way more time consumed than I planned. You have to laugh.
QR codes. Some of you read my blog entry about how I learned the value of QR codes as a promotional resource. See the adventure here: http://blog.rolynnanderson.com/
I’ve got those squares on everything: banners, business cards, post cards. Yes, even emblazoned on a tee-shirt. On a tee-shirt? Did I think ahead about how people would be pointing their droids at my chest, trying to scan my QR code so they could download website? Did I contemplate the problem that my curves might prevent a ‘good scan?’ Will I have to walk around with my shirtfront pulled taut so the population has a proper reading of my chest?
Really, you have to laugh about all the risks we’re taking and pickles we get ourselves into…or we WILL cry. Yes, indeed, there’s a lot of laughter in my house, these days. How about yours? Rolynn
SUSPENSE SPIKED WITH ROMANCE
LAST RESORT on sale now, print & download
Wild Rose Press: http://tinyurl.com/682vwgv