I am past the halfway point of building a new website for my soup business.
Pitch phrases are easy to call up. I repeat them regularly at craft shows and to interested shopkeepers.
Some sound essential: I can't be too creative with "add to 7 cups of water" without sounding like a nutcase. "Stand on a kitchen chair holding a full pot of water and pour the water into a narrow-necked bottle sitting on the floor," isn't good advice.
I can be a bit more creative with the "About" page. I rewrote that completely, giving a thumbnail history of my gardening-preserving-cooking journey.
Customers have commented that I must have a background in marketing- specifically copy writing.
I don't. I've had no training except for a good education in grammar and literature--and novel writing. The descriptive skills of a novelist are useful. That mental thesaurus, which stores ten choices that mean "tastes good."
Other endeavors benefit from a writer's word-smithing. Have you parlayed your skill with words into useful cash? Does your day job require the ability to construct understandable messages?