I
love my small press publisher, top-rated by Predators and Editors. But, alas, my contract with them stipulates
that I must not use brand names in my novels.
I explain what that means in Joanne Stewart’s blog: http://jm-stewart.blogspot.com/2014/01/Rolynn-Anderson.html
I
am not a person who easily takes ‘no’ for an answer, yet I want to honor my
contract and not cause problems for my publisher. So here’s the story of my entirely legal branding
adventure.
A
key aspect of my double murder mystery in LIE CATCHERS is a waterproof notebook
found in the back pocket of a dead man.
He washes up to the shores of Puget Sound, with ID showing he comes from
Petersburg, Alaska. What’s written
indelibly in that waterproof notebook brings a Treasury agent to the fishing
town.
Rite
in the Rain produces waterproof paper and notebook. I thought:
Why not contact Rite in the Rain to see if they would give me permission
to use their brand name in my book? I
did this on a lark and because I love the product. Think about it: you write in the book with
pencil and the marks never disappear.
Heck, you can even write on the paper when it’s raining!
I
wrote to the folks at Rite in the Rain on e-mail. No answer for weeks. Oh, well, I tried. Then, I get a phone call from the president
of the company! I’m on my boat heading
into the resort town of Roche Harbor in Washington State when I get this call,
so I’m shouting over the sound of our engine and as we’re searching out a place
to dock. I can’t believe how excited he
is about the concept. Then he tells me: Rite
in the Rain notebooks are in the hands of Iditarod mushers and Bering Sea crabbers. Stories abound about fishermen and
naturalists who depend on the waterproof notebooks to keep information intact.
I
say: “But you haven’t read my novel, and
don’t forget, the notebook is found in the back pocket of a not very nice dead man!” He says: “Cool!”
Amazingly,
Rite in the Rain agreed to make mini-notebooks for me (with my LIE CATCHERS
cover on the front and information about my books inside the cover). The price they gave me per book was amazing,
a fraction of the normal $2.85. WE WERE
PARTNERS!
But
now I had to talk my publisher in allowing me to use the brand name in my
book. After some time and some
negotiation, we worked out a way to do it and the rest is history.
Here’s
one way I’m using the mini-books:
A waterproof Rite in the Rain notebook,
found in the back pocket of a dead man sets off turmoil in an Alaska fishing
town. A Treasury agent from Fresno and a
free-lance writer from Petersburg have their careers on the line if they can’t
figure out the meaning of what’s in the notebook. Read LIE CATCHERS and if you enjoy it and write a review of it,
contact me on my website http://rolynnanderson.com/
and I’ll send you a Rite in the Rain
mini-notebook! http://www.riteintherain.com/
Find the book on Amazon: http://amzn.com/B00HJDS1LG
Whew!
I did it! I followed the rules, yet created something
unique for Lie Catchers. More fun, I
have a partnership with the generous folks of Rite in the Rain
So,
this is LIE CATCHERS, set in Petersburg, Alaska, where a 1932 crime and a 2013
crime MUST be solved. Here’s the shortened Amazon address (it's on Kindle
exclusively for until April...I'll let you know when print and other versions
come out). http://amzn.com/B00HJDS1LG
Summary:
Two
unsolved murders will tear apart an Alaska fishing town unless a writer and a
government agent reveal their secret obsessions.
Treasury
agent Parker Browne is working undercover in Petersburg, Alaska to investigate
a money scam and a murder. His prime suspect, Liv Hanson, is a freelance writer
struggling to save her family’s business. Free spirited, full of life, and with
a talent for catching liars, she fascinates Parker.
Trying
to prove she’s a legitimate writer who cares about Petersburg’s issues, Liv
pens a series of newspaper articles about an old, unsolved murder. When her
cold case ties in with Parker’s investigation, bullets start to fly.
Parker
understands money trails, and Liv knows the town residents. But he gave up on
love two years ago, and she trusts no one, especially with her carefully
guarded secret. If they mesh their skills to find the killers, will they
survive the fallout?
17 comments:
How cool. I love how you were able to incorporate your book with a company wiling to endorse you. Loved your post, and your story. Thanks for sharing.
Lynda
Rolynn, this is just too cool!!! I must have one of those notebooks. LOL I think that's the most awesome thing. Yay you!!
Thanks Lynda and Vonnie. I can't tell you how fun it is to work with a company that loves an adventure. They've gotten me excited about this release!
Love this branding story! So cool that the president of the company was so excited about it!
Isn't it exciting to get the attention of a company when dealing with your books? How cool for you. Save me one of those mini notebooks;I'll be in touch. ;) I just told hubby over the weekend that I need a waterproof notepad, had even Googled them to show him. lol
Thanks, Katie and Calisa...I so appreciate your enthusiasm. I had never heard of waterproof notebooks/paper, until I got a sample notepad from a boating friend. This company is ecco-minded as well...all from recycled material!
What a great opportunity and kudos for taking the initiative.
Thanks, Linda. Turned out to be a risk worth taking!
Fantastic what can happen if you simply ask!
Haha, that's so much fun! :) Love it!
That is one of the greatest stories I've ever heard. Yay to you, Rolynn, for being so talented and inventive, and yay to Rite in the Rain for being so open to new ideas and ventures. The book sounds wonderful. I'm definitely putting it in my TBR pile.
What a great idea! I know the editors are pretty touchy about this--coming at them through the Marketing department is genius!
Thanks for enjoying the concept with me, Terry. Darcy and Alana, I appreciate your compliments about my adventure. Rite in the Rain was so upbeat and generous...I couldn't help but take their offer to the top and negotiate. I can't wait to go to Petersburg and sell my book in Sing Lee Alley bookstore...Sing Lee's murder is the cold case I solve in the book! Fun, huh?
Thanks for enjoying the concept with me, Terry. Darcy and Alana, I appreciate your compliments about my adventure. Rite in the Rain was so upbeat and generous...I couldn't help but take their offer to the top and negotiate. I can't wait to go to Petersburg and sell my book in Sing Lee Alley bookstore...Sing Lee's murder is the cold case I solve in the book! Fun, huh?
Rolynn
Thank you for sharing your experience. My experience with “what the heck won’t hurt to ask” came about because of wanting to use a poem in my novel. The poem explains the reference to a penny in the story. I contacted the author, and he was more than pleased to let me use it. He promoted my novel on his website and even wrote a new poem using my story as inspiration. The poem “Pennies from Heaven” by Charles Mashburn is published on the front page of “ A Case of Hearts”. Goes to show it never hurts to ask and unexpected results can happen. I love the idea of waterproof paper, some of my best ideas come to me in the shower.
What a clever way to get a brand name in your book and create a new marketing idea. Color me impressed!
That's Awesome!
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